Hi! I'm Lala · Senior Product Designer
Turning complex
problems into systems
I like the messy part: tangled workflows, competing requirements, half-formed ideas. My job is to find the questions that matter and answer them with something people use without thinking twice.
Recent projects
Dialpad
AI-powered communication at scale
- AI
- Mobile
Yuda
A mobile platform connecting users with verified home service professionals
- Marketplace
- Research
Kavak Capital
New self-management section for a fintech unicorn
- Fintech
- Research
Plei
B2B dashboard to help facilities manage games, check-ins, and daily operations
- B2B
- Dashboard
Agentic term deposits
An agent that suggests how much money to set aside and for how long, for one of Argentina’s largest banks
- Fintech
- Agentic UX
Panda
Redesigning a veterinary clinic’s app: a new look and feel, a design system and every flow for pet owners
- Pet health
- Design system
ShiftMed
A credentialing flow people can finish, and same-day pay, for a healthcare staffing app
- Healthcare
- Mobile
What I do best
-
Framing the right problem before designing anything: business goals, technical constraints and what people actually need — from discovery to a roadmap the team believes in.
- Discovery
- Problem framing
- Prioritization
- Workshops & co-creation
- Success metrics
- Stakeholder alignment
-
Designing AI features people trust: when AI should act, when it should stay silent, and how it explains itself. At Dialpad, real-time transcription and AI summaries reached 100K+ users.
- Human-AI interaction
- Trust & transparency
- AI summaries & insights
- Uncertainty & error states
- Prompt design
- LLM capabilities & limits
-
Interfaces for AI that takes action on people's behalf: showing the plan and the progress, asking for permission at the right moment, and keeping humans in control with review, undo and clear handoffs.
- Agent workflows
- Human in the loop
- Permissions & confirmations
- Progress & status
- Undo & recovery
- AI-assisted workflows
-
Systems that scale across teams and platforms — built from scratch at Yuda and Plei, grown inside existing ones at Dialpad and Kavak. Documented, accessible and ready for engineering.
- Tokens & variables
- Component libraries
- Documentation
- Accessibility (WCAG)
- Figma
- Dev handoff
-
From interviews and usability tests to high-fidelity prototypes — using AI to synthesize findings faster and put ideas in front of people sooner.
- User interviews
- Usability testing
- Synthesis
- Interaction design
- Rapid prototyping
- AI-assisted prototyping
The best products feel obvious.
Getting there rarely is.
For 9+ years I've designed products people rely on every day — in fintech, healthcare, marketplaces, food delivery and AI-powered communication — for companies like Dialpad, Kavak, PedidosYa and McKesson.
My work starts before the screens: research, strategy and a lot of conversations with users, PMs and engineers. Then I simplify, prototype and test until the obvious answer shows up.
Outside of product, I'm usually behind a camera — it trains the same muscle: noticing what matters and cutting the rest.
I use AI every day to research, explore and prototype faster — so I can spend more time where design really happens: with people, and on the decisions.
Where AI helps, and what I never delegate.
AI takes the repetitive, time-consuming work off my plate. The thinking, the conversations and the judgment stay with me.
01
Discover
AI helps with
- Competitor and pattern scans
- Summarizing interview notes
- Drafting research guides
I own
Talking to users, and deciding what really matters.
02
Define
AI helps with
- Clustering insights
- Drafting problem statements and hypotheses
- Pressure-testing assumptions
I own
Framing the problem and prioritizing with the team.
03
Design
AI helps with
- Exploring many variations fast
- UX writing drafts
- Quick prototypes with Figma Make and Claude Code
I own
Interaction decisions, the details, and the final call on quality.
04
Deliver
AI helps with
- Specs and documentation
- Edge cases and empty states
- QA checklists
I own
The conversations with engineering, and what ships.
9+ years in product.
-
Mar 2026 – Present
Swiss Medical · Huma
Freelance
Product Strategy & Design Consultant
Digital experiences for Swiss Medical, one of Argentina’s leading private healthcare groups, and product strategy and design with Huma, a product strategy consultancy.
-
Feb 2025 – Mar 2026
itti
Hybrid
Lead Product Designer
Led Yuda, a two-sided home services marketplace, from concept to MVP — including its design system and field research in Asunción.
See the Yuda case → -
Jun 2024 – Jan 2025
Plei
Remote · Contract
Senior Product Designer
Redesigned core journeys of a sports marketplace and designed a new dashboard for facility managers. Ran a gamification workshop that surfaced 30+ opportunities.
See the Plei case → -
Dec 2023 – May 2024
McKesson / Ontada
Remote · Contract
Senior Product Designer
Enterprise SaaS workflows for oncology care teams: data-heavy reporting and insurance authorizations, validated with clinical staff.
-
Feb 2023 – Oct 2023
Dialpad
Remote
Senior Product Designer
AI-powered features for mobile and desktop, the iPad app, and mobile design system foundations.
See the Dialpad case → -
Nov 2021 – Feb 2023
Kavak
Hybrid
Senior Product Designer
Self-service experience for Kavak Capital, validated with 16 interviews and usability tests in Mexico City.
See the Kavak Capital case → -
2021
ShiftMed
Freelance
Lead Product Designer
Redesign of the mobile app for healthcare workers: a simpler credentialing flow and Instant Pay, for same-day pay.
See the ShiftMed case → -
Oct 2020 – Oct 2021
PedidosYa
Hybrid
Senior Product Designer
A B2B platform behind a USD 280K monthly agreement, payment and wallet experiences, and a new Vendor Portal.
-
Jun 2019 – Oct 2020
iúnigo
On-site
Senior Product Designer
Designed a new rent-insurance product that opened a new business division and customer segment.
-
2017 – 2019
Earlier
Accenture — Semi-Senior UX Designer · Globant — Semi-Senior UX/UI Designer
Beyond product
When I'm not designing products, I'm out with one of my cameras. Photography is how I stay curious about light, composition, and the world outside the screen.
-
Amalfi Coast, Italy35mm film
-
Positano, Italy35mm film
-
Florence, Italy35mm film
-
Athens, Greece35mm film
-
Barcelona, Spain35mm film
-
Prague, Czechia35mm film
-
Cesena, Italy35mm film
-
Sagrada Família, Barcelona35mm film
-
Tuscany, Italy35mm film
-
Nafplio, Greece35mm film
-
Botanical Garden, Buenos Aires35mm film
-
Olivos Harbor, Buenos Aires35mm film
-
Olivos, Buenos Aires35mm film
-
Lido di Camaiore, Italy35mm film
-
Botanical Garden, Buenos Aires35mm film
Let's talk.
Have a product that needs clearer flows, a strategy to shape, or a system to build? Tell me a bit about it and let's find a time to talk.
lalapicoroso@gmail.com